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Project: Excitement Annotated (16 products featured in YouTube animated video shorts)
Featured Client: House of Marley for Future Shop
Role: Project Lead, Digital Marketing Specialist
Partners: Hadron Films, Vancouver
Vision: showcasing new products for Future Shop’s vendors with animated video shorts, between 15-seconds and 1:00 minute long; created in both French and English; amplified through targeted media buy on YouTube, Facebook & Twitter
Results: +2 million views across 32 videos; increased brand awareness and affinity; resulting in a direct increase of online purchases and halo lift of in-store sales of the featured products
Categories: Content creation, social campaigns, digital media buy