Social media platforms promotes the democratization of knowledge and information, transforming people from content consumers into content producers. (Social Media. Wikipedia, The free encyclopaedia. November 12, 2009). Even though the “prosumer“ concept has been around for 40 years (Toffler, 1970), my experiences as an active, involved content innovator as opposed to the traditional passive recipient of a product or service are [...]
RT @lululemon Dance like the photo’s not tagged, love like you’ve never been unfriended, tweet like nobody’s following. [@Aydsman] # Own your own fitness studio? Consider eco-fitting the treadmills + ellipticals: http://www.youtube.com/watch?v=lKBfovuwH8A&feature=autofb # Trying to work in eco-innivation into my Tech&Innovation seminar lec next week: http://www.youtube.com/watch?v=lKBfovuwH8A # Need to focus this afternoon: sipping on a sm, [...]