Innovation Fail

Relating the Innovation Management Process to Organizational Theory in Sport & Leisure via poor Ricky Berens‘ polyurethane swimsuit malfunction at the July 27, 2009 World Swimming Championship

Failure to manage the Innovation Process

(PC/The Hollywood Gossip )

I’m interested in following-up the incident with a few questions:

• How did the Italian design company, Jaked, handle the incident? That is, how are they monitoring the results of their innovation?
• How are they handling the Olympic ban of the super-slick swimsuits?
• What is their reaction to the allegations of providing an unfair advantage akin to ‘technological doping’?
• How are they communicating this reaction to their athletes and the public at large?

I’ll start my investigations here, at the Design News July 2009 article, “Ban on Polyurethane Swimsuits Makes No Sense” and report back.